"Sponsored Conversations" are one of the newer trends in online social media marketing. They are also one of the most controversial. In short, a sponsored conversation is one that seemingly takes place between a blogger and blog readers naturally and without an agenda. In reality, it's a conversation on a particular venue that has been sponsored by an entity to either inform or promote a particular product or service.
You can see where the temptation may be to try to ‘veil' a sponsored conversation and have it masquerade as ad-hoc banter. At MindWorks, we've developed strategies that include this device effectively as a support mechanism in larger campaigns or training. Our philosophy is simple: transparency. The value of the information is no less credible if people know that it's generated by experts, and in most cases, far more valuable. We'll be glad to show you how it's done.